Online Media

Blogs

In an interview last year, David Silfry, President and CEO of Technorati, a popular blog search engine, said that Technorati was currently indexing over 47 million blogs at a rate of 100,000 a day.

Nowadays, blogs are a relevant part of the American psyche; gone are the days of writing off blogs as the red-headed step child of mainstream media. Communicators and organizations that ignore blogs do so at their own peril.

At Crosby~Volmer, we believe blog outreach should be a central component of all media outreach efforts. You can make pitches to and develop relationships with bloggers the same way you do with professional journalists. However, interacting with bloggers the same as you do with traditional journalists is a mistake. Bloggers thrive on spontaneity and take editorial liberties other entrenched journalists cannot. Not beholden to journalistic standards, bloggers have a unique voice—which is exactly what makes them so popular.

Social Networking Sites

Social Networking sites are Web sites that allow users to come together to form a close-knit network to communicate ideas and messages with each other.

Most people are familiar with popular social networking sites like MySpace and Facebook. Users of these sites are tomorrow's consumers. According to a recent survey of college graduates who are ages 22-29, 84 percent admit to having been on a social networking site in the past week.

MySpace has more registered users than Mexico has people and if it were a country, it would be the 11th largest country in the world. Facebook has more than 25 million members and is growing fast; 100,000 new users join the network every day.

This is why businesses, politicians and associations are turning to these social networking Web sites to help deliver their message. Crosby-Volmer turns to them to help deliver your messages.

Multi-Media Sharing Web sites

There are numerous multi-media sharing Web sites online such as YouTube that allow users to share videos or Blog Talk Radio that allow users to stream audio messages online.

The power of these new Web sites became unmistakably clear during the 2006 elections – a.k.a. the "YouTube election" – when multiple candidates for all levels of office made gaffes that were played over and over on YouTube. Links were sent to friends and friends continued to forward them. These sound bites became viral nightmares and influenced the perception of a candidate. But, there was no question as to the effectiveness of these user-generated Web sites.

At Crosby~Volmer we believe in using these online multi-media sites to disseminate our clients' messages. Not only because of the free visibility, but because if handled effectively, they can have a profound impact in delivering your message to millions of consumers, for free.

Ξ Please contact us to request more information about us or any of our services.

2008-08-28 01:21:15

© 2008 Crosby~Volmer International Communications