Hispanic Outreach

Crosby~Volmer understands the importance and value of engaging the Hispanic market. With an expected purchasing power of $1 trillion by 2010, the Latino community is a critical market to reach. Our practitioners of public relations are seasoned communications experts with an expertise in the nuances of the U.S. Hispanic market.

Crosby~Volmer's bicultural and bilingual staff brings a unique and integrated method to reaching Latinos living in the U.S. We approach the Latino market from a holistic international perspective and appreciate the unique values and traditions that come from many countries, not just one. Understanding the unique customs and traditions of each Latin American country is the first step towards effective public relations campaigns.

We offer our clients:

• Media relations – By working closely with our Spanish-language and general market media contacts, we deliver targeted messages to Latinos living in the U.S and Puerto Rico
• Media training – We offer in-depth media training for organizational spokespersons, including how-to's on tailoring your message for Hispanic audiences
• Coalition building – Our extensive network within Hispanic Serving Organizations (HSOs) allows us to align our clients with key organizations that will affect and advocate for change
• Community outreach – We bring our clients' messages to the grassroots level through community participation. Whether directed at festivals, concerts, churches, conferences, or sporting events, we know where messages will resonate with our target audience.
• Translations – Words matter. And our in-house translators know that word-for-word translations are ineffective. We "trans-create" messages by interpreting the meaning, not just the literal words.

Ξ Please contact us to request more information about us or any of our services.

2008-08-28 01:32:32

© 2008 Crosby~Volmer International Communications